Using the free plug from one of Netflixs most marketable shows, Eggos saw a roaring comeback thanks to a social team that quickly jumped on the hype around the #StrangerThings hashtag that dominated the airing of season two.
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And it allows a digital community to feel connected in a physical way.
The announcement trailer was shown during the Super Bowl taking the spotlight from all other movie trailers for full feature films that are to be released later this year.
The video promo canalsat bouygues generated.5 million views on Twitter,.6 million on YouTube and 15 million on Facebook.
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